7 lessons for improving the social media conference coverage from #orangelive10

Cobbler’s shoes? I’ve spent a lot of time the past few weeks communicating from conference halls in North America and Europe at events by the International Association of Business Communicators (IABC) and Orange Business Services. Overall Orange B…

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Strategic communicators: if you fail to follow technology you are irrelevant

Many top-level business communicators delegate mastery of communication technologies to junior digital natives and IT managers. “I don’t have time” is their common mantra. They believe their strategy-level work is too important to bother with the …

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