How to ensure your article IS NOT published

This morning I received a pitch so bad that I feel the need to extract some lessons from it. Maybe the author will see them and learn. Hopefully at least one person on the planet will get just a tiny bit savvier about what does and doesn’t work wh…

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Are “Community Managers” the new call centres?

There is a constant tension in any organization between the need to manage the whole and the need to break tasks down into digestable chunks. The way we handle an organization’s relationships is a clear example. We talk about the need to project a…

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