A tagline should say something meaningful about the company, shouldn’t it?

The title of this post might seem blindingly obvious, but apparently it isn’t. Last week, at an IABC France event on adapting global communications campaigns to local markets, a speaker talked about the need to adapt taglines (and other branding e…

Read Article →

Associations and weak ties

(Updated 11 November 2010) I strongly believe in networking as a way of life. According to organizational theory, people who link the “holes” between different networks are very influential. Many people are familiar with the “strength of weak ties…

Read Article →