We’re not here to save the planet

Just as some people react badly to fingernails being scraped across a blackboard, the expression “save the planet” and all its variations get my hackles up. The planet is going to be chugging along well after the human species has disappeared. But…

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Why do I have to click for you to be charitable?

Yes, a philanthropic campaign should support a good cause. But it should also clearly support your business strategy. That’s harder than it sounds. This case study shows how some simple tweaks can increase impact. “Answer a simple question and Pla…

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