Yes, a philanthropic campaign should support a good cause. But it should also clearly support your business strategy. That’s harder than it sounds. This case study shows how some simple tweaks can increase impact. “Answer a simple question and Pla…
The Secret of My Suce$s may not be Michael J. Fox’s best-remembered film, but it contains a critical message for doing business in today’s uncertain environment. Released in 1987, when the US economy was slowing and the year of the Black Monday st…
During a debate in Brussels on 7 December 2011, John Beddington, the UK’s top scientist “urged EU policy makers to make a better use of science and technology through the regulatory process when taking decisions about sustainability”, according to…
A few days ago, the Financial Times reported on a study of how attached consumers are to brands, conducted by Havas Media. According to the article (I’ve not seen the original research), “The research shows far stronger faith in brands in faster-g…
One of the reasons that I’ve not been posting very regularly is that I got married at the end of September, which upset my schedule both before and after the event, and I’m only now starting to get caught up again. For reasons that have to do with…
UPDATE: Less than 24 hours after I drafted this, Scoop-it announced the move from beta to public release. * * * * * I hope I’ll be forgiven for how long it has taken me to write Part 2 of this article. I know, I know, everyone says they’re really …
Last week I had the immense pleasure to give the keynote address at the IABC Africa Regional Conference. The theme of the conference was the “Communication Revolution”. The organizers were a little worried that some people might feel the conferenc…
The multitude of social networks and tools available today can be daunting. It feels like the world is fragmenting more and more. But there are tools that make it possible to connect these dots, to find people with shared interests and to zero in …
Because I recently purchased a digital recording with Dragon Naturally Speaking voice recognition software, I am currently on the mailing list of their e-mail newsletter. About halfway down today’s long and text-heavy (even after I enabled the pic…
A report I ran across yesterday from Thomson Reuters on organic food made me think of the old expression “lies, damn lies and statistics”. The series of monthly polls asks Americans about healthcare and is reported by National Public Radio (NPR), …
CommunicAction 