The human science behind the communications revolution

Last week I had the immense pleasure to give the keynote address at the IABC Africa Regional Conference. The theme of the conference was the “Communication Revolution”. The organizers were a little worried that some people might feel the conference was too specialized on social media and similar themes, so I offered to talk about some of the social science behind the revoluation, and to give tips on how to apply some key principles and ideas, regardless of what technology you have in your organization.

 

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